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Freshwater Place
Southbank, Melbourne

Freshwater Place is a unique and comprehensive urban redevelopment project that transforms and integrates the entire Southbank precinct. Working with Australand and Urbis, Bates Smart developed the overriding key ideas and concepts proposed in its competition-winning urban design proposal.

Melbourne’s urban design policy defines this part of Southbank as an extension of the central business district: a high density, mixed use precinct that allows Melbourne to expand while avoiding undue pressure on densities within the city grid.

In this co-ordinated and staged project, Bates Smart sought to create a new focus for Southbank, resulting in a high-density neighbourhood that combines residential, commercial andretail functions with enticing urban spaces. The new neighbourhood provides both a new focus for Southbank and links to other smaller projects.

Drawing on Melbourne’s urban precedents, Bates Smart translated the character and scale of places like the Block Arcade and Hardware Lane into contemporary thoroughfares that connect Freshwater Place to the new Queensbridge Square. Of equal importance is the arcade that links Freshwater Place to Power Street, and a new street extension of Riverside Quay.

Within the development, the scale and material palette maintains consistency with Melbourne’s urban character. The pedestrian environment is defined by a substantial masonry and glass podium, which encompasses the entire site.A series of internal pedestrian streets and arcades lead to a new and unique 60m by 30m urban public square that is the heart of the project.

Client:
Australand Holdings Limited

Area:
184,000 sqm

Completion:
June 2005

Awards:
  • Urban Development Institute of Australia National Awards for Excellence, Best High-Density Development 2007
  • Urban Development Institute of Australia (Vic) Awards for Excellence, Best High-Density Development and Best Masterplanned Development 2006
  • Property Council of Australia (Vic) Awards, Category Winner – CBD Office Buildings 2006

Downloads:
Freshwater-UD-Project-Sheet.pdf



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