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Whybin\TBWA Tequila\
Pyrmont, Sydney

Bates Smart won an invited design competition for the expansion of the high profile, global advertising agency TBWA. The third floor fitout is an expansion of the existing creative space to accommodate the organisations digital media component, Tequila.

The space is characterised by an expansive sawtooth roof symbolic of many 19th century warehouses in Pyrmont and Ultimo, with vary small parameter windows.  Internally, crucifix cast iron columns (originally designed to ward off evil spirits) and the oldest wool bailer in Sydney provide a rich backdrop and a unique workplace setting.

The brief called for an open plan office space that reflected the creative nature of the business while respecting the heritage fabric of the building.

Bates Smart’s design response has resulted in a workplace that encourages collaboration and communication between staff and previously disparate business units. The space also provides social, informal, and client spaces that evoke the spirit of the business and captures the culture and the personality of the agency: warm approachable, energetic, raw and open.

The open plan design supports the need for visual connection and engagement between creative departments and clients. Other additions to the workplace include new client reception and meeting rooms; social and informal collaboration spaces; and, large presentation spaces for clients to engage with their appointed creative teams.

A feature Red Carpet at ground level is a wayfinding device that leads clients to the common lobby and lift core where they can ascend to the third floor; the carpet activates a procession and threads the floors together.

Meeting rooms display as light boxes, independent and respectful of the heritage fabric of the building. Thin slots of clear glass in the ceiling enables clients to see the original structure above.



Client:
Whybin\TBWA Tequila\

Area:
1,150 sqm

Completion:
March 2011

Downloads:
Whybin_TBWA_Sydney.pdf



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